Shannon Master

Mom, Writer, and TV/Event Producer – in that order.

Marketing and Communications Projects

Children’s Nature Retreat Foundation                                                                                         

Director of Communications and Development, 2017

  • Contracted to launch the communications and development strategies for a start-up nonprofit
  • Created and managed short-term and long-term print, digital and event marketing strategies with associated ROI tracking methods, while continuously identifying additional marketing opportunities geared towards diverse audiences.
  • Marketing efforts included development of website, videos, events, press releases, advertising and social media platforms with daily content, brand consistency and promotions in order to build trust and credibility for the brand, while also soliciting to achieve organizational fundraising goals.
  • Served as public face of the brand at events and networking meetings throughout the community, establishing trust and identifying key partnerships.
  • In just four months, I increased the organization online following by 30% and developed strategies and relationships that aimed to double year over year revenues.

Master Creative                                                        

Producer/Writer/Director, 1999-2017

  • Freelance marketing, communications, video production and multi-media services for multiple media companies on projects for various clients across all business sectors.
  • Clients include: Abilify, Bristol-Meyers Squibb Co., Callaway Golf, Computer Sciences Corporation (CSC), DARPA Strategic Technology Office, Dell Computers, Department of Homeland Security (DHS), Direct TV, Hewlett-Packard, Home Depot, Honda Motorcycles, Jeep Renegade, Kane is Able, Lap Band from Alergan, Life Medical Pharmacy, Lockheed Martin Corp., Microsoft, Mind Arrow, Multiple Sclerosis Society, National Hockey League, Old Globe Theatres, Olhausen Billiards, Petco, Pitney Bowes, Sempra Energy, Siemens US, Sycuan Casino, UCSD, USD, Watkins Hot Springs Spas, Williams-Sonoma, Inc., Byron
  • COMMERCIALS
    • Jeep, Accomplice Media, 2015
    • Sycuan Casino, Loma Media, 2012, 2011
    • Honda Motorcycles, Gravy Productions, 2012
    • Lap Band from Alergan2009
    • Safe Teens, Industrial Strength, 2006
    • Abilify2005
    • Domestic Violence, Industrial Strength, 2005
    • DirecTV, Four Square Productions, 2004
    • Watkins Hot Springs Spas, Four Sq Prod, 2004
    • Dell Computers, Four Square Productions, 2003
    • National Hockey League, Four Sq Prod, 2003
    • Olhausen Billiards, Four Square Prod, 2003
    • Old Globe Theatre, Four Square Prod, 2000
    • Rincon Casino, Four Square Productions, 2000
    • Life Medical Pharmacy, JM DigitalWorks, 1999
    • Mind Arrow with John Ratzenburger1999
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